Thursday, 5 February 2009
Wednesday, 4 February 2009
feedback from client
Jamie
Thanks for sending me the latest work, following our last meeting.
1: Insurgent Splash Screen
Starting with the good, I am extremely impressed by the face animation. Obviously we have a 4-6 second slot, so it will have to be shortened but the concept is working well. To confirm the points we discussed on the phone, The wind will be keeping the headscarf down until 3 seconds or so from the end, leading to a reveal of the lettering, spelling Insurgent: An Untold Story, which will be written on the scarf and subject to the same wind. The final version will probably have a slightly smaller face, and a bigger head scarf, and if we could 'weather-beat' that face a little more (Ali finishes the game a haunted soul), and perhaps add some eye-acting, iot would be great, although this is extra and I am aware it did not form a part of the original brief.
2: Bradford Stop the War Splash Screen
The tests of the explosions are useful, recognising that they are basic, and the final version will be dramatic. You discussed on the phone extending the reversal of time beyond the bomb reformation, and taking that bomb back up to it's plane and THEN doing the stop the war logo. I wholly approve of this idea, bearing in mind though the 6 second limit. You might have to cut to different stages of the action, but if you are hard cutting sound too, I am sure the audience would be sophisticated enough to take it. I know you have a plan, but can I again ask you to consider doing this in the CryENGINE, as it already has very impressive explosions, a conventional bomber and we could provide you with a set. In fact, all you would need is to export your bomb and logo assets into the engine. It also has the advantage of continuity with the game and building anticipation for the game ahead
3: Games Group Two Splash Screen
We have not talked about this in our last meeting, but attached is a hi-poly 3d model of the gg2 logo. You may remember our ideas about perhaps reflecting images on it, but we have probably let this part of the brief fall behind the others, so we need to be getting this to the next step soon.
4: Viral ad
Thanks for the storyboard. I think, having seen it, and discussed it on the phone with you, this idea is losing currency. My main concerns are
a) We are keen to move away from the idea that there is one truth, therefore, uging the viewer to 'find out the truth' at our website is probably disjointed with our wider aims. The debate around the war often colonises a monopoly of supporting the troops, patriotism and truth for the pro-war section of the debate. What we are trying to say is that there is more than one way to see your country, that you can support the troops by bringing them home and that nobody has a monopoly on the truth.
b) The emotional focus of the proposed ad is entirely on the Western troops, which is specifically one of the issues our game seeks to address. The war, when it's stories are told at all, are almost always told from the Western perspective, on the news and in fiction. Our ame seeks to address this by putting the player in the emotional life of the occupied, and my script more or less relentlessly keeps the focus there. It is a story of Ali's journey and the journey of the Iraqi's around him. This ad may dilute this focus.
Therefore I believe that this concept is beyond reform and we should seek to immediately abandon and relce it. Can I suggest we have an informal throwing around of ideas in the run up to Friday's big presentation, and then we set a date early next week to formalise a storyboard going forward, taking into account the lessons learned so far.
On the upside, the night vision atmosphere and the understanding of the viral ad form, gives me confidence that the problem is conceptual and not creative, and I am more confident than ever that we will produce work we can be proud of.
Let me know how you wish to procede, and feel free to call me any time regarding the issues I have raised.
Regards
Judah Smith
Project Manager - Games Group Two
Thanks for sending me the latest work, following our last meeting.
1: Insurgent Splash Screen
Starting with the good, I am extremely impressed by the face animation. Obviously we have a 4-6 second slot, so it will have to be shortened but the concept is working well. To confirm the points we discussed on the phone, The wind will be keeping the headscarf down until 3 seconds or so from the end, leading to a reveal of the lettering, spelling Insurgent: An Untold Story, which will be written on the scarf and subject to the same wind. The final version will probably have a slightly smaller face, and a bigger head scarf, and if we could 'weather-beat' that face a little more (Ali finishes the game a haunted soul), and perhaps add some eye-acting, iot would be great, although this is extra and I am aware it did not form a part of the original brief.
2: Bradford Stop the War Splash Screen
The tests of the explosions are useful, recognising that they are basic, and the final version will be dramatic. You discussed on the phone extending the reversal of time beyond the bomb reformation, and taking that bomb back up to it's plane and THEN doing the stop the war logo. I wholly approve of this idea, bearing in mind though the 6 second limit. You might have to cut to different stages of the action, but if you are hard cutting sound too, I am sure the audience would be sophisticated enough to take it. I know you have a plan, but can I again ask you to consider doing this in the CryENGINE, as it already has very impressive explosions, a conventional bomber and we could provide you with a set. In fact, all you would need is to export your bomb and logo assets into the engine. It also has the advantage of continuity with the game and building anticipation for the game ahead
3: Games Group Two Splash Screen
We have not talked about this in our last meeting, but attached is a hi-poly 3d model of the gg2 logo. You may remember our ideas about perhaps reflecting images on it, but we have probably let this part of the brief fall behind the others, so we need to be getting this to the next step soon.
4: Viral ad
Thanks for the storyboard. I think, having seen it, and discussed it on the phone with you, this idea is losing currency. My main concerns are
a) We are keen to move away from the idea that there is one truth, therefore, uging the viewer to 'find out the truth' at our website is probably disjointed with our wider aims. The debate around the war often colonises a monopoly of supporting the troops, patriotism and truth for the pro-war section of the debate. What we are trying to say is that there is more than one way to see your country, that you can support the troops by bringing them home and that nobody has a monopoly on the truth.
b) The emotional focus of the proposed ad is entirely on the Western troops, which is specifically one of the issues our game seeks to address. The war, when it's stories are told at all, are almost always told from the Western perspective, on the news and in fiction. Our ame seeks to address this by putting the player in the emotional life of the occupied, and my script more or less relentlessly keeps the focus there. It is a story of Ali's journey and the journey of the Iraqi's around him. This ad may dilute this focus.
Therefore I believe that this concept is beyond reform and we should seek to immediately abandon and relce it. Can I suggest we have an informal throwing around of ideas in the run up to Friday's big presentation, and then we set a date early next week to formalise a storyboard going forward, taking into account the lessons learned so far.
On the upside, the night vision atmosphere and the understanding of the viral ad form, gives me confidence that the problem is conceptual and not creative, and I am more confident than ever that we will produce work we can be proud of.
Let me know how you wish to procede, and feel free to call me any time regarding the issues I have raised.
Regards
Judah Smith
Project Manager - Games Group Two
Tuesday, 3 February 2009
Viral ad ideas
Two Teen teens are playing a war f.p shooter on either xbox 360 or pc he is wearing a headset and is talking to a friend, also playing the game. The pair are laughing and joking, “great shot”,” nailed him” and “did you see him go down” etc etc.
The story could now go two ways.
1
Throughout we have see character getting shot and disappearing from the battle field.
Either the teen teens friend get shot, and the teen the audience see’s gets instructed to heal him, he runs over to the character (in game shot) and instead of the usual character slumped over the teen sees the real effects of being shot. The shot ends with the controller or mouse dropping to the floor in slow motion with splats of blood.
2
The two teens joke about shooting each other the teen we see says you can’t hit me from there, we cut into an in game shot of the teens friend with a sniper rifle aim at the teens head and fire. Cut back to the bedroom of the teen. cut to close up of the wall blood sprays onto white wall blood sprays across the wall. The shot ends with the controller or mouse dropping to the floor in slow motion with splats of blood and the teens friend calling the for the other teen.
Ad 3
Based on the current British army adverts this would show troops in a hostile environment at night and will follow one of the troops carrying out a particular task in the group the troops would come under fire action would then stop and like the British arm ads you will then have to go to www. To find out what happens next.
The shot on the a different website would be a day time with troops from both factions dead on the ground.
All the above idea follow the theme of the real face of war and how you can experience it with the game “insurgent an untold story.
rejected
Game related ad with a persecution theme
Teen walking down the street playing on portable games system, background fades into desert scene soldiers approach the boy who is lost in the game. The soldiers shout at the teen to put his weapon down and lay on the ground the boy looks puzzled, looks down at his hand the gun has been replaced with gun.
When the wind blow style idea.
English family having tea occupying solders burst in on a family start treating the family as they were an aggressive insurgent force, how would it feel kind of theme.
A kind of what would you do theme
Follow troops into a small house of occupied country, the troops push the family onto the floor being very rough with the female members the father or the family is on the floor looking anxious the scene pauses, “what would you do”
Two Teen teens are playing a war f.p shooter on either xbox 360 or pc he is wearing a headset and is talking to a friend, also playing the game. The pair are laughing and joking, “great shot”,” nailed him” and “did you see him go down” etc etc.
The story could now go two ways.
1
Throughout we have see character getting shot and disappearing from the battle field.
Either the teen teens friend get shot, and the teen the audience see’s gets instructed to heal him, he runs over to the character (in game shot) and instead of the usual character slumped over the teen sees the real effects of being shot. The shot ends with the controller or mouse dropping to the floor in slow motion with splats of blood.
2
The two teens joke about shooting each other the teen we see says you can’t hit me from there, we cut into an in game shot of the teens friend with a sniper rifle aim at the teens head and fire. Cut back to the bedroom of the teen. cut to close up of the wall blood sprays onto white wall blood sprays across the wall. The shot ends with the controller or mouse dropping to the floor in slow motion with splats of blood and the teens friend calling the for the other teen.
Ad 3
Based on the current British army adverts this would show troops in a hostile environment at night and will follow one of the troops carrying out a particular task in the group the troops would come under fire action would then stop and like the British arm ads you will then have to go to www. To find out what happens next.
The shot on the a different website would be a day time with troops from both factions dead on the ground.
All the above idea follow the theme of the real face of war and how you can experience it with the game “insurgent an untold story.
rejected
Game related ad with a persecution theme
Teen walking down the street playing on portable games system, background fades into desert scene soldiers approach the boy who is lost in the game. The soldiers shout at the teen to put his weapon down and lay on the ground the boy looks puzzled, looks down at his hand the gun has been replaced with gun.
When the wind blow style idea.
English family having tea occupying solders burst in on a family start treating the family as they were an aggressive insurgent force, how would it feel kind of theme.
A kind of what would you do theme
Follow troops into a small house of occupied country, the troops push the family onto the floor being very rough with the female members the father or the family is on the floor looking anxious the scene pauses, “what would you do”
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