Viral ad ideas
Two Teen teens are playing a war f.p shooter on either xbox 360 or pc he is wearing a headset and is talking to a friend, also playing the game. The pair are laughing and joking, “great shot”,” nailed him” and “did you see him go down” etc etc.
The story could now go two ways.
1
Throughout we have see character getting shot and disappearing from the battle field.
Either the teen teens friend get shot, and the teen the audience see’s gets instructed to heal him, he runs over to the character (in game shot) and instead of the usual character slumped over the teen sees the real effects of being shot. The shot ends with the controller or mouse dropping to the floor in slow motion with splats of blood.
2
The two teens joke about shooting each other the teen we see says you can’t hit me from there, we cut into an in game shot of the teens friend with a sniper rifle aim at the teens head and fire. Cut back to the bedroom of the teen. cut to close up of the wall blood sprays onto white wall blood sprays across the wall. The shot ends with the controller or mouse dropping to the floor in slow motion with splats of blood and the teens friend calling the for the other teen.
Ad 3
Based on the current British army adverts this would show troops in a hostile environment at night and will follow one of the troops carrying out a particular task in the group the troops would come under fire action would then stop and like the British arm ads you will then have to go to www. To find out what happens next.
The shot on the a different website would be a day time with troops from both factions dead on the ground.
All the above idea follow the theme of the real face of war and how you can experience it with the game “insurgent an untold story.
rejected
Game related ad with a persecution theme
Teen walking down the street playing on portable games system, background fades into desert scene soldiers approach the boy who is lost in the game. The soldiers shout at the teen to put his weapon down and lay on the ground the boy looks puzzled, looks down at his hand the gun has been replaced with gun.
When the wind blow style idea.
English family having tea occupying solders burst in on a family start treating the family as they were an aggressive insurgent force, how would it feel kind of theme.
A kind of what would you do theme
Follow troops into a small house of occupied country, the troops push the family onto the floor being very rough with the female members the father or the family is on the floor looking anxious the scene pauses, “what would you do”